Rande Vick

Rande Vick is a branding expert, storyteller, and strategic thinker with a passion for empowering businesses to stand out in crowded markets. As the founder of the Vick Agency, and cofounder of 4Stories Media, Rande has pioneered the innovative 4-Story Building System, helping service-based businesses and entrepreneurs craft narratives that connect authentically with their audiences and drive meaningful engagement. His approach weaves together a deep understanding of differentiation, emotional branding, and agile strategy to enable brands to achieve clarity, build loyalty, and inspire action. With a focus on small service-based businesses and startups committed to social good, Rande combines storytelling expertise with practical strategies to elevate brands from ordinary to unforgettable. He is also the author of influential works on customer experience and brand differentiation, where he emphasizes the transformative power of authentic storytelling in creating memorable brand experiences.

Strategist